Digital marketing without analytics is like flying blind. Analytics tools—like Google Analytics, Meta Insights, or HubSpot—tell you what’s working, what isn’t, and where to improve. By tracking user behavior, clicks, conversions, and bounce rates, marketers can make data-driven decisions instead of guessing. For students, understanding metrics like ROI, CTR, and CPA is essential. Analytics isn’t just about numbers—it’s about telling the story behind user actions. Master it, and you’ll speak the language of results.