Without an online presence, a business is dead these days. All data is collected and shared. The collected data is considered the new oil in the digital era. By analysing data, a digital marketer who is also an expert in analytics can predict the market forecast. With data, a digital marketer can analyse the behaviour of customers. The collected data also gives organized information on different parameters like age, gender, education, location, and many more. It helps a digital marketer to make personalized and location-based marketing strategies, which can improve results. Hence, it plays a crucial role in making strategies
while running the business; the analytics can be used to measure how the strategies are working. Analytics provide quantitative information on the project. By analysing data, a digital marketer can track the progress of the project with ease. There are tools like Hubspot, Meta Ads, and Google Analytics, which give you information on what’s working and what’s not.